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"We Lift You Up!" Our bra straps are functional and make women feel beautiful. Women can wear shoulder-baring outfits with confidence! Our beautiful line of bra straps replace unsightly ones, and attach to any strapless or convertible bra, eliminating the constant tugging of a slipping bra. Think of Ooh La Bra Straps as “functional jewelry” a beautiful accessory AND an indispensable means of support. Ooh La Bra sells primarily B2B, with about 10% sales B2C. The company was founded in 2010, and is carried at approximately 400 boutiques in the U.S., Canada and Australia. In 2013, the company created a non-profit arm called the "We Lift You Up" fund -- with a signature event called "You Night Empowering Events". Ooh La Bra partners with local cancer centers who refer patients who are in treatment or recovery to us, and we provide several weeks of empowerment training for them to walk the runway in front of friends, family members and health-care providers.